Market leader in the DIY market in the Benelux. All GAMMA DIY stores are managed by Intergamma on a franchise basis.
Transformation of the paint department of 86 GAMMA DIY stores into inspiring ‘paint stores’, complete with flat screen TVs, a wall with over 1,500 paint colour charts and all necessary painting materials.
Refurbishment during store opening hours, realisation within 36 hours, doing 15 stores a week.
‘Staying open while renovating. The important thing was not to cause any hindrance to customers. This called for a streamlined approach. We definitely found the right partner in Bpr.’
Lennart Broere, Manager formula Management GAMMA